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Marketing & Customer Communication

Marketing platforms, customer communication tools, review management, and lead generation systems to help auto shops attract and retain customers.

9 tools available

Marketing & Customer Communication Software Guide

Most shops lose 30-50% of customers annually due to poor communication. Marketing automation software brings customers back through automated appointment reminders, service interval alerts, review requests, and targeted campaignsβ€”all without manual effort.

Why Auto Shops Need Marketing Software

Word of mouth isn't enough anymore. Customers forget about maintenance, Google searches replace referrals, and online reviews make or break reputation. Marketing software automates customer retention and reputation management so you can focus on fixing cars.

Core Marketing Tools for Shops

πŸ“± SMS/Email Automation

Appointment reminders, service due alerts, thank you messages. Reduces no-shows by 40-60% and brings back lapsed customers.

⭐ Review Management

Automated review requests, review monitoring (Google, Yelp, Facebook), response management. Critical for local SEO and new customer acquisition.

πŸ“Š Customer Retention

Win-back campaigns for inactive customers, birthday messages, loyalty programs. Increases repeat visits and customer lifetime value.

🌐 Local SEO

Google Business Profile optimization, local directory listings, citation management. Helps you appear in "auto repair near me" searches.

Integrated vs Standalone Marketing

Integrated (Tekmetric Marketing, Kukui, Shop Genie): Built into your shop system. Pulls customer data automatically, triggers based on repair history. Best for most shops.

Standalone (Podium, Birdeye): Works with any shop system. Often more advanced features, better review management. Best for shops with specific marketing needs or multiple locations.

Expected Results

  • 40-60% reduction in no-shows with automated reminders
  • 20-30% increase in online reviews within 3 months
  • 15-25% boost in repeat customer rate
  • 10-20% revenue increase from win-back campaigns

Filter Tools

Showing 9 of 9 tools

P

Podium

Customer communication and review management platform

From $289/mo
  • βœ“Text message communication
  • βœ“Review generation and management
  • βœ“Webchat for website

Best for: Shops wanting comprehensive customer communication and review management

Intermediate
B

Birdeye

All-in-one reputation and customer experience platform

From $299/mo
  • βœ“Review generation and monitoring
  • βœ“Customer surveys
  • βœ“Business listings management

Best for: Shops focused on reputation management and customer feedback

Intermediate
R

RepeatMD Auto

Automated marketing and customer retention platform

From $199/mo
  • βœ“Automated email campaigns
  • βœ“SMS marketing
  • βœ“Customer loyalty programs

Best for: Shops wanting to automate marketing and increase customer retention

Intermediate
M

Mechanic Advisor

Marketing and lead generation for auto repair shops

From $149/mo
  • βœ“Shop directory listing
  • βœ“Customer review management
  • βœ“Lead generation

Best for: Shops wanting to attract new customers through online directory

Beginner
K

Kukui

Complete digital marketing platform for auto repair shops

From $399/mo
  • βœ“Custom website design
  • βœ“Search engine optimization
  • βœ“Social media management

Best for: Shops wanting full-service digital marketing

Beginner
S

Shop Genie

Automated marketing and customer retention software

From $179/mo
  • βœ“Automated email campaigns
  • βœ“SMS text messaging
  • βœ“Customer loyalty programs

Best for: Shops wanting automated customer retention and marketing

Beginner
R

RepairPal Certified

Certified shop network for customer acquisition

From $399/mo
  • βœ“Certified shop listing
  • βœ“Customer lead generation
  • βœ“Fair price estimates

Best for: Shops wanting certification and customer acquisition through trusted network

Beginner
C

CarAdvise

Customer acquisition platform for auto repair shops

Free to join, commission on customer transactions
  • βœ“Customer marketplace
  • βœ“Transparent pricing tools
  • βœ“Digital payment processing

Best for: Shops wanting commission-based customer acquisition

Beginner
O

Openbay

Online quote and booking platform for auto repair

Free to join, pay per booked appointment
  • βœ“Online quote requests
  • βœ“Customer booking system
  • βœ“Lead generation

Best for: Shops wanting pay-per-lead customer acquisition

Beginner

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